According to the standard script, women are attracted to “alphas” because they are looking for prime genetic material who can also protect and provide for them, thus ensuring the continuation of their genetic line.
However, because of the need for protection as well as supporting the child until it reaches maturity, a woman may choose to pair up with a “beta” for material gain while sneaking off to have sex with the more desirable alpha males.
The woman and the alpha – in this view – gets the best of both worlds; the alpha gets to spread his genes while the woman gets not just superior genetic stock for her offspring but also physical and material support as well.
The alpha rules the pack by dint of his strength and furious violence; he gets the greatest amount of food and unlimited sexual access to the females.
The betas subsist on the scraps that are left over once the alpha has moved on and are excluded from sex with any of the females on threat of death.
Such is the case of the worship of the alpha male: an attempt by people to justify what they to be true via an appeal to nature through misunderstandings of evolution, psychology and sociological development.