Since then, through the series in the magazine and the BAFTA nominated TV show, we have been bringing together happy couples across the country.And we have an impressive track record of over 18 marriages and 24 babies born as a result of the couples who met through the campaign!On the downside, if you don't remove them from the app, it may mean you're showing prospective mates a really goofy photo that looked fun on Facebook.
That, after all, is pretty much the whole point of Tinder. Tinder, for example, has its endless pictures of Macchu Picchu, or people posing with big cats that have likely been drugged.
The huge number of photos taken at the Holocaust Memorial in Berlin has even spawned a blog, Grindr Remembers.
Not so long ago, even some of the big names in dating had sites that hadn't significantly changed in their approach.
Sign up for a free trial, for instance, and while you might be told of potential matches, and be shown sketchy details of them, actually being able to communicate, or see what they look like, required forking over hard-earned cash. But now that we all have smart devices in our pockets, we often fancy something a little more immediate, and we're used to things being free, or at least not hugely restricted.
Also, let's face it, for all the talk of romance some of us, men being what they are (don't worry, we'll be looking at this from a female perspective in a later piece) tend to want something more immediate.