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"Smartphones provide all the critical pieces for these new services.
They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.
It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.
We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.
"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.