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The Game: Penetrating the Secret Society of Pickup Artists, charted Strauss’s journey and ultimate success in the seduction community.In January 2004, Strauss broke cover, publishing a piece in the New York Times about his observations and experiences in the society.When his book was published in 2005, it proved equally successful.

Although written under a pseudonym, his friends and PUAs knew Strauss was the author of the piece.

But rather than experiencing a backlash, the article was roundly praised.

By studying the habits of our most closely related neighbors in the genetic spectrum, we are taken on a road trip of sexual understanding unlike any book before it.

From the book jacket: The chapters are short and sweet, and the language is direct, challenging and immensely hopeful.

The book may have ended with Strauss, and various other members, leaving the community – some of them, including Strauss, even denounced its techniques. He was there at the start and he would be there at the end.