"Furthermore, what I meant by it then is not what it means now.I used the term, and also 'Pop Culture' to refer to the products of the mass media, not to works of art that draw upon popular culture.Hockney, Kitaj and Blake went on to win prizes at the John-Moores-Exhibition in Liverpool in the same year.
Pop art often takes imagery that is currently in use in advertising.
Product labeling and logos figure prominently in the imagery chosen by pop artists, seen in the labels of Campbell's Soup Cans, by Andy Warhol.
Among the early artists that shaped the pop art movement were Eduardo Paolozzi and Richard Hamilton in Britain, and Larry Rivers, Robert Rauschenberg and Jasper Johns among others in the United States.
Pop art is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion of those ideas.
Even the labeling on the outside of a shipping box containing food items for retail has been used as subject matter in pop art, as demonstrated by Warhol's Campbell's Tomato Juice Box, 1964 (pictured).