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In fact, manufacturers and supermarkets have been using the tactic for more than a decade and long before a vote on EU membership was a possibility.
Everything from chocolate bars to packs of nappies and even the amount of tea in some big brand teabags have been shrunk.
It seems the real figure would be much higher if the changes to pack sizes were taken into account.
Peperami's manufacturer, who is based in Germany, blamed 'rising commodity costs and foreign exchange pressure' for shrinking packs.
Various other food items have recently been revealed to have shrunk in size or quantity despite being sold for similar prices.