Hill Brothers unveiled advertisements that suggested the romance of the Middle East could be eaten in a date.
This recipe book from 1928 was sent to customers to educate them on how to use dates in their everyday meals, while also invoking the mystery of the so called Orient.
American dates come almost exclusively from Bard Valley and from California’s Coachella Valley, a slim slice of desert that stretches south of Palm Springs. They transformed the Coachella Valley into a confection of pyramids and camels and harems that would draw people to the place and to the product.
Selling a ‘Culture’ Along With a Fruit Up until the last century, Americans did not think too highly of dates. The city of Indio, in the heart of date growing country, has long held the National Date Festival.
During Ramadan, Muslims fast from dawn to sunset, taking neither food nor water.