A weekly magazine, Go-Set, which was published from 1966 to 1974, and aimed at teenagers and twenty-year-olds, quickly became the most influential and popular music-related publication of the period.The third wave from 1970 to 1975, with the advent of pub rock, was typified by early exponents, Billy Thorpe & The Aztecs, Blackfeather, and Buffalo.
It became the biggest-selling hit released in the country up to that time, and its success set Festival on its way to becoming the dominant Australian local record company for the next fifteen years.
Also, for the first time since the 1850s Gold Rush, large numbers of non-Anglo-Celts came from other European countries including Greece, Italy, Malta, Spain, Portugal, Yugoslavia, Hungary and Poland.
Australian rock has also contributed to the development of some of these genres, as well as having its own unique Australiana sound with pub rock and its indigenous music.
From 1955 to 1975 three distinct "waves" of Australian rock occurred.
Australian musicologist, Ian Mc Farlane, described Gordon as "the 'midwife' of Australian rock 'n' roll, [he] cut an imposing figure in his role as label manager, tour promoter and all-round music entrepreneur".