Improved video quality has helped webcams encroach on traditional video conferencing systems.
New features such as automatic lighting controls, real-time enhancements (retouching, wrinkle smoothing and vertical stretch), automatic face tracking and autofocus, assist users by providing substantial ease-of-use, further increasing the popularity of webcams.
making them the lowest-cost form of videotelephony.
Despite the low cost, the resolution offered at present (2015) is rather impressive, with low-end webcams offering resolutions of 320×240, medium webcams offering 640×480 resolution, and high-end webcams offering 1280×720 (aka 720p) or even 1920×1080 (aka 1080p) resolution.
Video features, including faces, shapes, models and colors can be observed and tracked to produce a corresponding form of control.